15th October 2022
The coffee shop business is booming with coffee drinking becoming more popular than ever. It’s estimated that 95 million cups of coffee are consumed each day in the UK! That’s a lot of coffee. So, it’s no wonder that many entrepreneurs are looking towards starting their own coffee shop business.
You may find yourself amongst the ambitious and want to start your own coffee shop business but you’re not sure where to begin. In this blog, we’ll provide you with a simple, step-by-step business plan to get your coffee shop up and running.
What Sets You Apart?
As stated above, coffee making and drinking is a booming industry which means there’s a lot of competition. So what makes you different from the rest? You need to find the niche that sets you up comfortably in the UK coffee shop market.
Perhaps you could focus on specialising in a specific type of coffee. Alternatively, your coffee shop could focus on a specific theme. You could go for a rustic theme or you could base your coffee shop on a popular tv show. The options are endless! A solid theme in your coffee shop creates an enjoyable vibe for your customers to enjoy.
Location
The next step in your coffee shop business plan is to figure out your coffee shop location. A successful coffee shop is usually one that is located in a busy area. Perhaps by a train station or a populated office building. This way you can you can attract commuters, tourists and passersby. Coffee is for everyone and usually, people crave it when they walk past a coffee shop. So, it’s important that your cafe or coffee shop is planted somewhere where many people can see it.
Your Coffee Supplier
Having a chic coffee shop is all well and good but the important thing about a coffee shop is the coffee that you serve! Customers can tell when the coffee they’re drinking is of low quality. That’s why it’s important that you have reliable suppliers that will provide high-quality products. The quality of your ingredients has an impact on the overall taste of the coffee you serve to your customers. That’s why we highly recommend you find a trustworthy coffee supplier that sells premium products.
Find the Perfect Baristas
So, you have the coffee shop, the location and the best ingredients. Now you need the perfect baristas to make the perfect coffee. Baristas have a specific skill set that enables them to produce the best and most attractive coffee drinks.
Not only should they be talented in the coffee-making area but they should also have amazing customer service skills. After all, customers are at the heart of this industry. That’s why you should organise a strong and dedicated team that will provide the best service to your customers.
Marketing
Every successful business has a strong marketing plan to get its name out there. There are many ways to advertise your business both online and offline. You could put advertisements up in the surrounding areas of your coffee shop. However, this does usually come with a fee.
If you would prefer a cheaper route, hop on to social media. Social media can be a very helpful marketing tool if used correctly. It’s an easy way to start your marketing journey and gets your business out there.
There are many ways to undertake the marketing of your business so it’s important that you devise a strong plan to ensure that customers know about you.
Start a Coffee Shop Business Today
Starting up any business can be a daunting task but a rewarding one. Don’t be afraid to get out there and start your own business. For more inspiration on coffee businesses, check us out here at John Street Beverage.
