19th May 2025
If you run a café, restaurant, hotel, or office, your coffee supplier plays a big part in how your business runs. Great coffee keeps customers coming back, and a reliable supplier keeps things smooth behind the scenes. But what should your wholesale coffee partner actually offer you?
Here’s what to look for if you want a supplier who’s worth sticking with.
Let’s start with the obvious. A good wholesale partner should supply you with quality coffee beans that are fresh, consistent, and sourced with care. Look for suppliers who roast regularly in small batches or use trusted roasters.
At John Street Beverage, we supply a handpicked range of blends, including our much-loved Street & Co. coffees and Lavazza beans direct from Italy. The focus is always on flavour, freshness, and quality.
You should also expect variety. Whether you need smooth medium roasts, rich dark espresso blends or single-origin beans, your supplier should be able to offer something that suits your taste and setup.
Not every coffee works for every machine or setting. A good wholesale supplier won’t just send you a box of beans and call it a day. They’ll help you choose the right roast for your menu, your machine, and your customers.
If you’re running a café, you might want beans that cut through milk well. If you serve filter coffee in an office, you may need a milder roast. Whatever your needs, your supplier should help you make that decision.
When you rely on coffee to keep your business running, delays or poor service can cost you customers. Your wholesale partner should offer regular, on-time deliveries and be easy to reach when you need help.
John Street Beverage has been in the business for over 40 years, and we know how to support our partners properly. Our team is friendly, responsive, and always ready to assist, whether you need to place a last-minute order or ask a question about your machine.
Coffee quality doesn’t stop at the bean. Your staff need to know how to get the best from your machine and your blend. A good supplier should offer training to help you serve coffee that’s consistently excellent.
We offer in-person barista training that covers everything from espresso extraction to milk texturing. It’s perfect for new staff or businesses that want to up their game. Even basic training makes a big difference to quality and consistency.
Many businesses also expect their wholesale partner to help with coffee machines and equipment. Whether you’re starting out or upgrading, your supplier should guide you through your options from traditional espresso machines to bean-to-cup systems.
At John Street Beverage, we supply a full range of coffee machines and offer professional servicing. So if your machine needs attention, we can repair or maintain it without needing to bring in a third party.
Having both supply and servicing under one roof saves time, money, and hassle.
Some customers also care about where their coffee comes from and how it’s produced. If your business shares those values, your supplier should too.
Your wholesale partner should be open about how their coffee is sourced. Are the farmers paid fairly? Is the land treated with care? Is packaging eco-friendly?
We’ve always supported ethical trade and sustainable agriculture. It’s not just good for the planet, it helps ensure a steady, reliable supply of great coffee for the future.
The best suppliers treat you as a partner, not just a number. They should care about helping your business grow, not just selling more coffee.
At John Street Beverage, many of our customers have been with us for decades. We grow with your business, adapt as your needs change, and always aim to offer value you can count on.
Choosing the right wholesale coffee partner isn’t just about price. It’s about trust, consistency, and support. The best suppliers will offer you more than just beans. They will give you the tools, training, and service to help your business grow.
If you’re looking for a wholesale coffee partner who ticks all the right boxes, reach out to our team at John Street Beverage. We’d love to help you serve better coffee, every single day.
