28th July 2025
When you run a café or restaurant, you know your customers expect great coffee every time. It’s one thing to have high-quality beans and top-end coffee machines, but if your baristas don’t have proper training, the coffee won’t taste its best. At John Street Beverage, we’ve seen firsthand the amazing difference good barista training makes for businesses.
With more than 40 years of experience supplying coffee across Kent and the South East, we’ve learned how proper training can make your café or coffee shop stand out. Here’s how investing in barista training courses can truly boost your business.
Customers appreciate consistency. When they walk into your café, they expect the same great-tasting coffee each time. Barista training teaches your staff how to make drinks the right way, every single time. From getting the espresso shot just right to steaming milk to the perfect temperature, consistency comes from training and practice.
Our Foundation Course is ideal for beginners or new employees. It teaches them how to handle an espresso machine and grinder correctly. Your baristas will learn how to pull a proper espresso shot, texture milk, and build drinks like cappuccinos and lattes. This ensures every customer receives the same high-quality experience, keeping them coming back again and again.
One way to leave a lasting impression is through latte art. Customers don’t just drink coffee; they experience it. Latte art can transform a simple coffee into something special. Our popular Latte Art course helps your baristas learn how to make beautiful designs such as hearts, rosettas, and tulips, giving your coffee that personal, professional touch.
Customers often photograph impressive latte art, sharing images online or recommending your business to their friends. This free advertising is an easy way to gain new customers, boost your reputation, and grow your business.
Well-trained baristas feel more confident about their work. Confidence naturally leads to better customer service, making your café more welcoming. Our Advanced Course focuses on skills beyond coffee preparation, like keeping equipment clean and delivering excellent customer service. This training boosts morale and encourages staff to take pride in their role.
When staff feel confident, they’re more likely to engage with customers, answer questions knowledgeably, and upsell additional products. Better customer service leads directly to increased sales, repeat visits, and higher customer satisfaction.
Without proper training, baristas can waste expensive coffee beans, milk, and other ingredients. Mistakes like incorrect grinding, tamping, or improper milk handling can quickly add up in wasted materials and lost profits. Our detailed training helps your team understand correct methods, significantly reducing waste and saving your business money.
Training your staff properly from the start ensures they avoid common mistakes. You’ll see immediate savings and more consistent profits, making barista training a smart investment.
Great coffee builds a great reputation. When your business consistently delivers exceptional coffee, word quickly spreads. Customers trust businesses that invest in their staff, knowing they’ll get reliable quality. With the reputation gained from skilled baristas, your café can attract more regular customers and stand out from competitors.
John Street Beverage has helped many cafés across Kent achieve exactly this. Through our personalised barista training courses, cafés like yours have become local favourites. Customers know the difference quality makes, and your business will grow because of it.
The coffee industry never stands still. There are always new brewing methods, equipment, and trends to learn about. Ongoing training ensures your baristas stay ahead of these trends. Our courses cover the latest industry developments, giving your business an advantage.
Whether it’s perfecting latte art, mastering advanced extraction techniques, or simply staying informed about current coffee trends, training helps your staff stay sharp and competitive. Businesses that embrace training are always a step ahead.
At John Street Beverage, we offer comprehensive training courses suitable for everyone, from beginners to experienced baristas. Our skilled trainers have spent decades mastering coffee and love passing their knowledge to others.
Investing in barista training is investing in your business’s future. You’ll enjoy happier customers, higher profits, and a stronger reputation. Ready to see the difference it makes? Explore our barista training courses today and take your coffee business to the next level.
