01st May 2025
In the highly competitive world of coffee, the right blend can set your café or business apart. A consistent and interesting flavour can become a staple of your brand and promote a feeling of familiarity with customers. If your customers know that they can get the flavour that they love from you, they will keep coming back.
John Street Beverage, utilising our 40 years of experience in the coffee industry, helps business owners find their identity through the perfect blend and maintain that identity in every cup.
Knowing and understanding the taste preferences of your regulars is key. Whether they want fruity notes, a chocolatey finish, or a specific level of bitterness, it is essential that the wants of your customers play a role in deciding the blend that your business sticks with. A full-bodied, robust blend is ideal for a busy café, where a lighter and more interesting blend works perfectly for a more artisan establishment.
First things first, you have got to pick the right beans. Mainly, it’s Arabica or Robusta. Arabica’s smooth and a little sweet, while Robusta’s got more kick (and a bit of an edge if you overdo it). Arabica costs more, but a lotta cafés swear by it.
We at John Street Beverage really know our stuff. We’re all about ethically sourced, high-quality beans. You can grab big names like Lavazza from them, or check out their own blends under Street & Co. Coffee, which, honestly, are pretty amazing if you want something a little different than the usual.
Once you’ve decided on the beans you know will work for your brand, it’s time to mix things up. A great blend needs a nice balance. This means perfecting the acidity, body, aroma, and that lovely aftertaste that brings customers back again and again.
We always recommend starting with just two beans and tweaking the balance until it feels just right. This will give your blend a strong base on which to build with other beans until you have a deep, fascinating flavour that feels genuinely yours. Creating your own blend can be daunting, but it should be exciting! This is your chance to create a coffee flavour that belongs to your business and your business only.
Roast levels can have a huge impact on flavour; a lighter roast reflects the vibe of a vibrant, light café, where a darker roast is always a great fit for a more traditional, homely experience. The state-of-the-art roasting equipment and facilities we use at John Street Beverage can support your business in maintaining great quality and enticing customers to return.
So, you’ve got yourself a solid start. You now have a delicious blend that you’re sure customers will love. From this stage onwards, it’s all about refining, refining and refining again.
A coffee blend can always be improved, but with the proper consideration and care, your business can come very close to perfect. Listen to your customers, sit with your coffee and think in depth about how it tastes and makes you feel. Consider it a canvas and don’t stop perfecting.
Creating the perfect coffee blend isn’t just about throwing a few beans together, it’s about crafting something people really remember. When you find that magic mix, the one that feels like your café in a cup, everything else kinda just clicks. Take your time, have a bit of fun with it, and don’t be afraid to lean on the team at John Street Beverage if you need a hand. We’ve been doing this for years, and know what works (and what doesn’t). Trust me, your customers will taste the difference.
