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Top Trends in Coffee for 2025: What Wholesale Buyers Need to Know

01st May 2025

Top Trends in Coffee for 2025: What Wholesale Buyers Need to Know

If there’s one thing about the coffee world, it’s that it never really slows down. Just when you think you’ve got your finger on the pulse, something new pops up that changes the whole game again. And honestly? 2025’s looking like it’s gonna be a huge year for trends that wholesale buyers absolutely need to know about.

Whether you’re running a café, supplying offices, or building a coffee empire from scratch, staying ahead of these shifts goes beyond being helpful; it’s pretty much essential if you intend to keep your customers coming back. In this post, we’re diving into the biggest coffee trends brewing for 2025, from sustainability to some seriously wacky new flavours. Grab a coffee (maybe two), and let’s get into it.

Sustainability Will Drive Buying Decisions

As the United Kingdom sways further and further towards green living and sustainable practices, the eco-conscious sourcing of coffee and cups becomes non-negotiable. Compostable packaging has already taken over, but is it time to start thinking about carbon-neutrality or regenerative farming? Following these practices can do huge favours for the image of your business, which drives sales and keeps customers coming back.

Custom Blends and Private Labels Are Booming

Having a custom blend is a fantastic way to help your business stand out from the crowd, and keeping it consistent is key for maintaining brand image. If you create a flavour of coffee that customers love, but can’t get anywhere else, they simply have to come back.

We at John Street Beverage provide expert assistance to small and large businesses when it comes to creating an identity through custom blending.

Flavour Innovation is In

As 2025 trundles on, it seems coffee lovers are beginning to get bored with the classic flavours like caramel and vanilla. Maybe it’s time to try something new? Some coffee businesses are offering fascinating flavours like yuzu, hibiscus and various spices. Offering customers the opportunity to try something totally new right there in your building adds a layer of excitement to your image and promotes the spread of your business through word-of-mouth.

John Street Beverage are glad to help any businesses with choosing new blends, flavours and natural brewing methods, offering an enormous range of options, so you can experiment with the offerings of your café or business and move forward with the times.

The Rise of Premium Instant and Ready-to-Drink

There was once a time when high-end instant coffee and ready-to-drink cold brews were niche; not any longer. Wholesale buyers are now stocking more convenient, higher-quality options for busy customers, and coffee on the go is transforming rapidly.

What Now?

A lot is happening in the world of coffee right now, probably more than anyone can keep up with if they’re not paying attention. But the good news is, you don’t have to figure it all out on your own. Keeping up with the trends and, honestly, getting ahead of them can make a massive difference in how your business grows.

If you’re ready to level up, John Street Beverage are here to help you navigate the shifts, spot the right opportunities, and stay a step ahead of everybody else who’s still catching up. 2025 is going to be a big one, and you’re going to want to be ready.


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